SA MEETS S(ANT') A(MBROGIO) - the food and flower market
From a place of quiet observation, we like to blend in with the rhythm of our neighborhood. Inspired by it, this is how Société Anonyme Créations interprets the unique vibe of Sant’Ambrogio — an area that, over time, has preserved its strong folklore while growing into a must-stop for both locals and visitors.
This is how we feel it.
Below, the first two episodes: Sant’Ambrogio market seen from two different perspectives — buying food, buying flowers.
The meeting, the connection, the looks
The Sant’Ambrogio neighborhood in Florence is a place where Florentine folklore, authenticity, and the emergence of new waves come together effortlessly.
Instinctively Florentine, instinctively cool.
The market in Piazza Ghiberti, in particular, distills this deeply genuine spirit — one that holds its ground without embellishment or dilution, yet always with an eye toward what’s next.
For us — as a brand, a concept, and a store — the connection with this rich, layered vibe was immediate (after all, Société Anonyme has been established here since 2006), to the point of becoming an integral part of it.
Our project SA Meets S(ant') A(mbrogio) was born from this ongoing dialogue with the neighborhood: a way of tuning in, observing, and connecting — turning context into visual and stylistic storytelling.
The first two episodes of our series unfold on a vibrant Saturday morning at the heart of Sant’Ambrogio’s produce market — a symphony of sounds, scents, and spring energy. In the midst of the bustle, two looks emerge: subtle yet statement-making, fully attuned to the atmosphere that surrounds them.
In the first episode, the food market, the outfit plays with volumes and proportions: the new Double Big Mama Blazer by Société Anonyme Créations is paired with a bermuda version of the iconic Andrew pants. A look designed to blend in with the neighborhood’s rhythm — free, layered, and instinctive. The Broken Vision sunglasses and Adidas running shoes complete the outfit, bridging function and urban identity.
In the second episode, buying flowers, the visual narrative softens and becomes more intricate.
The Big Mama tailored blazer in cupro is styled with a loose touch and matched with the new pleated cropped Moga trousers.
Topping off the outfit is a striking fuchsia bra/top by Dries Van Noten — bold, unexpected, and totally on point.
