Société Anonyme meets Ricardo Baez

Our connection with the music world has always been very strong. In our store we like to experiment with different genres by welcoming our customers with a musical cross-over that ranges from electronic to techno music, from alternative dance music to tracks with a minimal, experimental character.

If we think of a Florentine reality that over time has always distinguished itself locally, nationally and internationally we cannot fail to mention Tropical Animals and its founder, Ricardo Baez. Together with Ricardo, with whom we have shared collaboration and capsule collections, with take few shots of Société Anonyme SS23 collection. Scroll trough the gallery to see more!

Société Anonyme & Lois Jeans Capsule collection

Ricardo Baez and Tropical Animals

Ricardo founded the Tropical Animals night in 2010 in the location of the Club 21, a little club located a few meters from one of the most beautiful Florentine squares, Piazza della Signoria.

Inside 21 - the Cave - inextricably every Thursday, there is a beautiful and free atmosphere made of creativity, freedom of expression and a sense of community within which different cultures and subcultures intertwine. 

Many national and international artists of the highest caliber have performed inside the Cave including Ellen Allien, Donato Dozzy, Elena Colombi, Daniele Baldelli and Bambonou. The real essence of Tropical Animals, however, is its resident djs Gaiden, Mystic Valley and Ricardo Baez, who every Thursday deliver sophisticated and innovative sounds.

Our collaboration with Ricardo and Tropical Animals is now long-standing, just think of our capsule collection of t-shirts and hoodies signed Société Anonyme and Tropical or even the various collaborations we have had for events, presentations etc in which Tropical djs have played at our parties. 

In the photos below, Ricardo is wearing some of the must-haves from Société Anonyme's SS23 collection including the iconic Shinjuku pants, the elegant Oxford Bags pants paired with his Granpa jacket and the bohemian cotton Loose Coat. 

Learn more about Société Anonyme's SS23 collection online and in store! 


- photography: Angelo Guttadauro

- talent: Ricardo Baez

- styling: Ginevra Zoe Giannelli

- MUA: Celeste and Cristiana Accoto

Société Anonyme & Lois Jeans Capsule collection
Société Anonyme & Lois Jeans Capsule collection
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