SA MEETS S(ANT') A(MBROGIO) - episode 2: straight to the park
This second episode of our series imagines a journey unfolding from morning to late afternoon, where the neighbourhood itself sets the pace, style, and rhythm of those who live it. It does so effortlessly—without imposition.
As active observers of this daily harmony, we tune in and move with its flow.
A concrete, urban morning — as alive and grounded as the quiet authority of those who inhabit the market — slowly softens into a dreamy afternoon, a moment of reconnection with oneself in the green heart of one of Florence’s most beautiful squares.
Each moment is marked by Société Anonyme Créations outfits, perfectly in tune with the vibe of the day.
Scroll down to discover them all.
The path, the flow, the connection to the garments
If there’s one thing we love to do, it’s to seek out connections.Origins, similarities, shared threads between us and what surrounds us.
This series was created with that very intention: to explore, through clothing, a singular voice that knows how to tune in with its context. A visual language that, whether in individual garments or in how they’re paired, is able to express something of the self — within places that already speak so much on their own.
Episode 2 is a clear expression of this. From morning to afternoon, the mood shifts — and with it, the rhythm, the people, the energy. The fast-paced movement, the noise of the market, the encounter with others slowly dissolve into a softer, more rarefied state: ease, introspection, re-connection.
And there’s something beautiful — necessary, even — in creating and finding a thread that binds these moments together.
A visual link, a sense of coherence in how we place ourselves in the world.
The Société Anonyme Créations garments become an extension of this transition, guiding us from one dimension to another with both natural ease and intentionality.
In Episode 3, the clothing reflects the vibrant energy and authenticity of the market. A Striped Over Shirt by Société Anonyme Créations is paired with flared Mark trousers, creating a look that’s both casual and refined. Accessories complete the ensemble: the Binary Ring, the Broken Vision Sunglasses, and CamperLab sandals — all adding a contemporary touch.
As we move into Episode 4, the setting shifts to one of Florence’s most beautiful squares, and the clothing aligns with this new atmosphere. The garments become softer, more relaxed: the look is composed of the iconic unisex Big Mama Jacket and the super wide Palace Fab trousers. A striped viscose SUNNY t-shirt by Société Anonyme tones down the look, while the new New Balance 1000 sneakers complete the outfit.
Each clothing element becomes part of the visual narrative of SA MEETS S(ant') A(mbrogio), highlighting the coherence and harmony between who we are and where we are.
