10-01-2023 // 6.00-9.00 p.m. _ Société Anonyme Latest Releases Launch Event

On the occasion of the start of Pitti - on 10-01-2023 // 6.00-9.00 p.m. - we will launch with an event, our latest novelties.  The two fragrances created in collaboration with Florentine perfumer Mirko Buffini and the presentation of Société Anonyme Fall-Winter23 Collection.

On January 10 2023, the in-store launch party of our two fragrances in collaboration with Mirko Buffini and the presentation of Société Anonyme AW23 Collection. Read the article to learn more.

Société Anonyme & Lois Jeans Capsule collection

THE PERFUME // THE COLLECTION

10-01-23 // 18.00-21.00

On the occasion of the start of Pitti Immagine Uomo 103, the lauch of our two fragrances with the Florentine Perfumer Mirko Buffini. Plus, the presentation of the Société Anonyme AW23 Collection.

Mirko Buffini is a perfumer whose olfactory path was born in 2012. His fragrances take inspiration mainly from Japan, so much that in 2015 his Eu de Parfum "MU" wins the fragrances of the year award right in Japan.

Together with Mirko we have created two fragrances that touches and references to the world of both brands. The search for the perfect fragrance combined with the essential and elegant traits of Société Anonyme.

The first fragrance - 99 - with more unisex attribute, is an incense fragrance with hints of wood and amber. The second - 92 - with a more feminine character pays homage to the incense sublimated by one elegant and delicate rose with notes of pepper, ginger and rum.

SAVE THE DATE!!!

In addiction to our two fragrances, the presentation of Société Anonyme Fall-Winter23 Collection before being launched in Paris during the Fashion Week. 

The collection takes up the wide volumes of our iconic garments - unisex and not - combined with knitwear addictions, Japanese polyester garments, new graphics, logo hoodies & tees. 

The collection will remain on display in our store for the entire duration of Pitti Uomo (10-13 January 23). 

The event will be accompanied by the eclectic sound of two Florentine djs/producers and an aperitif in perfect Société Anonyme style.

See you at the corner!!

Société Anonyme & Lois Jeans Capsule collection
Société Anonyme & Lois Jeans Capsule collection
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