FREITAG and ÉTUDES join forces for an unprecedented take on the iconic Hawaii Five-O
FREITAG and Études Studio join forces to reimagine an icon of urban functionality through the lens of a fashion brand. A limited release connecting Zurich and Paris, material and imagination, street and creativity. Available in store from 10th July.
Freitag's iconic Hawaii Five-O reimagined between function and vision
FREITAG and Études Studio have partnered to creatively reimagine the Zurich-based brand’s most iconic messenger bag: the F41 HAWAII FIVE-O.
Crafted as a limited edition entirely from upcycled truck tarps, the project blends FREITAG’s utilitarian DNA with the bold visual language of the Parisian label. Each bag is shaped by its past life on the road, screen-printed by hand with Études’ signature stars, and colored in carefully selected shades of blue.
This capsule reflects a shared design ethos. The FREITAG logo is playfully merged with Études’ signature “É,” while each one-off bag is produced by a long-standing European partner after being dismantled, cleaned, and cut at FREITAG’s Zurich HQ. The result is a co-branded object made for the urban creative in constant motion.
From July 10th, available in-store. For shipping inquiries, please contact our customer service or reach out via our WhatsApp Live Chat.
