Société Anonyme SS23 Denim Collection

The Société Anonyme world is a vast one. The Dadaist spirit in its anti-conventionality has always lived within our creations. 

For this Spring-Summer all this is realized in our Denim collection in which Volumes, Genderless, research in prints and Made in Italy intertwine to give life to a new idea of understanding Denim. Form here, the name of our SS23 Campaign Habits. 

Société Anonyme & Lois Jeans Capsule collection


The Denim world of Société Anonyme wants to be different. In our vision, in fact, Denim is a versatile fabric that can be adapted to any occasion: from the most cozy/casual to the most formal or elegant.

Underlying everything is a fluidity that nevertheless has a defined, solid character. The choice to give a genderless face to the whole Denim collection comes from this: not defining by defining.

Not defining though defining a definite style. Volumes, cropped cuts, cotton, research in fabrics, t-shirts with graphic prints without any gender distinction. All unisex. All made in Italy. All adaptable to the most diverse occasions.

From this idea of fluidity that is at once versatile, urban and elegant - our HABITS campaign.

The HABITS campaign images are taken in the home and depict a couple in their everyday gestures.

Getting ready, having breakfast, watching TV, simply waking up. 

Different moods, different situations, different outfits; our minimalist aesthetic full of volumes and androgynous cuts in everyday life.

This takes up that concept behind Société models, which is to create an idea of elegant denim, suitable for both cozy situations and more formal occasions.

The collection is now available in our Florence store, online and in selected worldwide stores

Société Anonyme & Lois Jeans Capsule collection
Société Anonyme & Lois Jeans Capsule collection
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