Founded in Florence in 1999, Société Anonyme is an independent concept store dedicated to contemporary fashion, research and experimentation. A selection of international designers, independent labels and menswear and womenswear collections, bringing together tailoring, streetwear and artistic influences through a personal point of view.
The name pays tribute to Société Anonyme, the New York art organisation founded in 1920 by Katherine S. Dreier, Marcel Duchamp and Man Ray. A reference to artistic avant-gardes and freedom of expression that continues to shape the store's identity and approach to fashion.
Photography, music, art and design are part of the Société Anonyme universe. Through editorial projects, collaborations and photographic campaigns, the store develops a visual language that extends beyond its collections.
Located in Florence's Sant'Ambrogio neighbourhood since 2006, the boutique on Via Giovan Battista Niccolini is a space where fashion, art and design meet. Furniture, objects and details sit alongside the collections, creating an environment open to encounters, events and new influences.
Dries Van Noten, MM6 Maison Margiela, Comme des Garçons and Henrik Vibskov meet AMI Paris, Stüssy, Closed and Vans. Established designers and independent labels come together through a selection rooted in mixing and matching, rather than following a single aesthetic.
The selection extends to footwear, bags and accessories with brands such as CamperLab and FREITAG. The Swiss brand FREITAG creates bags, backpacks and accessories from used truck tarpaulins, combining functionality with material reuse. Each FREITAG bag is a one-of-a-kind piece, featuring different colours, graphics and traces of previous use.
Société Anonyme Créations is a contemporary fashion brand conceived and designed by Massimiliano Giannelli, owner of Société Anonyme. The brand was born alongside Société Anonyme, with the idea of creating a space where its collections could naturally coexist and interact with those of the other international designers featured in-store.
Designed and produced in Italy, primarily in Tuscany, the collections are made predominantly from high-quality deadstock fabrics, creating a complete wardrobe: from coats and jeans to knitwear and accessories such as arm warmers.
Selected materials meet oversized volumes, minimal cuts and streetwear influences. Japanese minimalism coexists with straight-leg and baggy silhouettes, loose-fitting knitwear and generously proportioned outerwear. A menswear, womenswear and unisex collection, produced in limited quantities and designed for individual interpretation.
Monday 3:30 PM-7:30 PM Tuesday-Saturday 10:30 AM-7:30 PM
