Société Anonyme "Situations" SS24 editorial project

At the heart of Société Anonyme's new editorial project SS24 lies the exploration of the diverse ways individuals associate items from the brand itself. This variability can be triggered by a specific situation or simply by a natural instinct that leads them to mix and match certain pieces rather than others.

Jaime, Chiara, Daniel, and Riccardo are the protagonists of this project, where individual personalities and situational sensibilities form a silent and elegant subtext that ultimately emerges as the foundational motif of the story being told.